How

Krazy George Henderson, on an October day in 1981 at Oakland Stadium, invented the sweep of crowd enthusiasm now known as the Wave. His seemingly trivial feat of coordinating humans to work together toward a common vision prompted author Dov Seidman to consider what it takes to start a Wave in the world of business. Seidman came to the realization that it has little to do with authoritative power and much more to do with reaching out, sharing one's vision, being transparent, facilitating trust, and enlisting individuals to work toward a common purpose. In essence, it has everything to do with HOW individuals and organizations do what they do. In How, Seidman stresses the importance of such HOWS in obtaining personal and organizational success in today's hyper-connected and transparent society. Specifically, he attempts to provide readers with an overview of the historical trends that make HOWS so important in today's society as well as an analysis of HOW individuals and organizations behave, think, and govern. A new reality--in which HOW individuals and corporations conduct business is more important than WHAT they produce or sell--is upon us, and How represents an attempt to introduce readers to this paradigm and provide them the tools to work effectively within it. Although there are not any simple rules for doing HOW, Seidman concludes with a lens--the Leadership Framework--to serve as a foundation from which to act. What does this Leadership Framework look like? A set of Core Values occupies the center of the framework. Surrounding these Core Values exist Leadership Attributes, 15 behaviors and attitudes of self-governing individuals. Finally, Non-leadership Attributes--those that emerge when individuals stop pursuing HOW--surround the Leadership Attributes. By using the Leadership Framework as a lens through which to interpret one's own--and others'--behavior, the potential to make Waves grows exponentially. Although these Waves may begin small, their effects will be enduring and will change the way individuals and organizations function.