High-Tech, High-Touch Customer Service
IN THIS SUMMARY
In High-Tech, High-Touch Customer Service, author Micah Solomon teaches businesses how to navigate customer service in world of rapid technological advancement and ever-changing customer behavior and expectations. The book thoroughly analyzes technology, social media, customer behavior, and business interactions in order to provide organizations with relevant strategies to sharpen their competitive edge and keep their customers happy. Solomon instructs companies on how to build brand equity and avoid commoditization through humanity training, anticipatory customer service, and shared culture. High-Tech, High-Touch Customer Service proposes that technology, if properly directed, will be the faithful friend of the customer-centered company that sustains the business year after year.