High-Profit Prospecting

High-Profit Prospecting

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Hunter, Mark AMACOM, 2017 Audio summary available
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IN THIS SUMMARY

In High-Profit Prospecting, Mark Hunter provides strategies for generating high-profit prospects and turning them into valuable customers. The book discusses the role of prospecting in today’s ever-changing world and provides advice for three different prospecting methods: Internet, email, and cold calls. Hunter dismantles common myths that keep salespeople from prospecting, offers an overall strategic prospecting plan, gives practical guidance for day-to-day prospecting, and outlines steps for landing leads who will ultimately turn into customers.