Hidden in Plain Sight

Hidden in Plain Sight

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Chipchase, Jan | Steinhardt, Simon HarperCollins Publishers, 2013 Audio summary available
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IN THIS SUMMARY

In Hidden in Plain Sight, global innovation expert Jan Chipchase reveals how consumers around the world make purchasing decisions. By providing a framework of human behavior and techniques to gain powerful insight into customers’ everyday lives, Chipchase demonstrates how companies can develop and design successful products for new markets. A roadmap for design research, Hidden in Plain Sight reveals that the secret to developing cutting edge products and services is as simple as taking the time to understand customers.