The Hidden Agenda (Chinese)

The Hidden Agenda (Chinese)

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Allen, Kevin Bibliomotion, Inc., 2012
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IN THIS SUMMARY

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a hidden agenda. If a person pitching an idea can hone in on a client's hidden agenda, the client will follow that person's leadership. The pitchman for the now-famous MasterCard "Priceless" campaign, Allen shares his expertise -- grounded in deep empathy and high emotional intelligence -- in how to discern the hidden agendas of others to determine what they value, want, and need. Connecting needs to the pitchman's core strengths, values, and ambitions results in ongoing collaborative relationships. The implications range far beyond advertising to nearly every aspect of life.