Hello, My Name Is Awesome

Hello, My Name Is Awesome

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Watkins, Alexandra Berrett-Koehler Publishers, Inc. , 2014 Audio summary available
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IN THIS SUMMARY

Out of the millions of companies that are launched every year, only a few end up with truly great names. In Hello, My Name Is Awesome, Alexandra Watkins demonstrates that every entrepreneur has the ability to create dynamic and memorable brand names. To this end, Watkins provides readers with name brainstorming tips, a roadmap to writing creative briefs, and her own SMILE and SCRATCH tests, which easily separate the stellar names from the duds. An in-depth guide to the naming process, Hello, My Name Is Awesome teaches entrepreneurs how to create the kind of brand names that win customers’ attention and loyalty.