Heart & Soul

Heart & Soul

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Shook, Robert L. BenBella Books, Inc., 2010
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IN THIS SUMMARY

Robert Shook’s Heart & Soul profiles five companies that share one thing in common: each has a heart and soul. He demonstrates how each corporation has achieved competitive success in its unique position in the marketplace. He also points out that it is easier to spot the absence of heart and soul than their presence because they are sensed more than actually seen. Companies without hearts and souls are simple to identify and far less likely to consistently enjoy success and competitive advantage.