Heart and Sell

Heart and Sell

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Levitin, Shari The Career Press, Inc., 2017
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IN THIS SUMMARY

In Heart and Sell, Shari Levitin provides a blueprint for both new and seasoned salespeople for fostering meaningful interactions with prospective customers that translate into sales. Levitin believes that salespeople must explore their own motivations and values so they can understand customers’ wants and needs. Good salespeople embody integrity, reliability, and competency. A great sales pitch is not about saying the right things but rather listening to the customer and demonstrating how the product addresses the customer’s concerns.