HBR Guide to Building Your Business Case

HBR Guide to Building Your Business Case

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Sheen,, Raymond | Gallo, Amy Harvard Business School Publishing Corporation, 2015 Audio summary available
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IN THIS SUMMARY

Presenting a business case successfully is key to showcasing an important idea. Whatever the idea, it needs to be pitched with thoughtfulness, talent, and persuasion. In HBR Guide to Building Your Business Case, Raymond Sheen and Amy Gallo provide the necessary tools for winning support for a business case. They take readers through the process of fleshing out business needs, developing an idea, learning how organizations process pitches, understanding audience objectives, building a team, crunching the numbers, facilitating buy-in, and making the case. Their comprehensive approach offers detailed guidance on how to shepherd an idea from genesis to acceptance and how to deal with the obstacles that arise along the way.