HBR Emotional Intelligence Series: Influence and Persuasion

HBR Emotional Intelligence Series: Influence and Persuasion

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Harvard Business Review Press Harvard Business School Publishing Corporation, 2017 Audio summary available
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HBR Emotional Intelligence Series: Influence and Persuasion from Harvard Business Review Press takes on the powerful topic of appealing to human emotion and using it to effect change. This book features eight articles that discuss the components of influence, the science of persuasion, and the art of winning people over by speaking to their wants and needs. Learn to captivate, motivate, and build trust by adopting proven, research-backed techniques and realize the advantages that influence and persuasion can have on your professional life.