HBR’s 10 Must Reads On Strategic Marketing

HBR’s 10 Must Reads On Strategic Marketing

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Harvard Business Review Harvard Business School Publishing Corporation, 2013 Audio summary available
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IN THIS SUMMARY

Thanks to changing customers and a changing business environment, marketing techniques also need to change in order to be successful. Although it is no longer at the front end of the sales funnel, marketing is increasingly becoming a strategic partner in driving improved business results. In turn, these results are becoming more and more dependent on understanding and serving customers in innovative and thoughtful ways. HBR’s 10 Must Reads On Strategic Marketing provides valuable insights into the changing landscape of the marketing function, as well as practical steps for reinventing their marketing processes to better serve customers and drive profitable growth.