HBR’s 10 Must Reads On Sales

HBR’s 10 Must Reads On Sales

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Harvard Business Review Editors Harvard Business School Publishing Corporation, 2017 Audio summary available
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IN THIS SUMMARY

The sales function is changing. Traditional process-laden sales models are becoming obsolete. Increasingly, sales professionals are required to exercise agility, flexibility, and a deeper understanding of the customer to win sales and grow their businesses. In HBR’s 10 Must Reads On Sales, some of the world’s most astute sales experts offer insights into this new sales environment and how sales professionals can adopt new behaviors and business models to succeed in today’s dynamic marketplace.