Harvesting Intangible Assets

Harvesting Intangible Assets

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Sherman, Andrew J. AMACOM, 2012 Audio summary available
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IN THIS SUMMARY

In a sense, all people are farmers; marking their turf, planting seeds, nurturing them, and preparing for the harvest. People follow a deeply rooted agricultural-like process in their daily lives, hoping that the results will be directly tied to their efforts and expertise. In Harvesting Intangible Assets, Andrew J. Sherman wonders if people have learned from the agrarian economies of the past. He explains how people and companies can tap into their existing resources, find ways to rejuvenate old methods through innovation, and glean ideas from unlikely sources.