HARD Goals

HARD Goals

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Murphy, Mark McGraw-Hill Education, 2011 Audio summary available
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IN THIS SUMMARY

Many people attribute not achieving their goals to poor execution or a lack of motivation. The truth is that most goals fail because they were subpar from the moment they were set. In HARD Goals, author and CEO of Leadership IQ Mark Murphy taps into scientific research to demonstrate that by utilizing psychological tricks and techniques, people can not only set better goals, but also kick-start the motivation necessary to see them all the way through to completion. To this end, Murphy provides readers with the essential steps to develop superior, inspirational goals along with insight into their successful implementation.