Grown Up Digital
IN THIS SUMMARY
As the first wave of the new global technology phenomenon, the Net Generation carries a revolutionary set of values, behaviors, and motivations that is already transforming the social and business landscape. In Grown Up Digital, Don Tapscott uses a 2007 Net Gen research study to explain how their way of thinking, interacting, working, and socializing is impacting the future. While this generation may suffer from an image as spoiled “screenagers,” Grown Up Digital reveals a remarkably well-informed, engaged community of young people whose digital hallmarks have a profound implication for business, education, and government organizations. Tapscott describes how the eight behavioral/attitudinal norms of the Net Generation are carried out in their professional and personal lives, and how they will reshape society as we know it.