The Green Marketing Manifesto

The Green Marketing Manifesto

Share

Grant, John John Wiley & Sons, Inc., 2007 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines three approaches – green, greener and greenest – for using new media technologies to convince consumers to make lifestyle changes necessary to help save the environment. Grant also stresses that green marketing and being profitable are not mutually exclusive. He proposes that all companies should embrace green marketing because it will help them make money and because it is the right thing to do.