Green to Gold
IN THIS SUMMARY
Companies are facing an unavoidable new array of environmentally driven issues. Like any revolution, this new “Green Wave” presents an unprecedented challenge to business as usual. Organizations that do not add environmental thinking to their strategy arsenal risk missing upside opportunities in markets that are increasingly shaped by environmental factors.
In Green to Gold, Daniel C. Esty and Andrew S. Winston identify three main reasons for adding the environmental lens to core strategy: the potential for upside benefits, the management of downside risks, and a values-based concern for environmental stewardship. Green to Gold highlights the key strategies, tactics, and tools that are needed to establish an environmentally based competitive advantage.