The Great Transition

It is Martin’s premise that because companies are still organizing around management systems created before the dawn of information technology, they are unable to utilize technology properly or to enhance the contributions and performance of their employees. The Great Transition pulls together the many issues, models, and methods for transforming the traditional old-world organization into a value-creating enterprise. It is a truly comprehensive endeavor that thoroughly explores an integrated set of disciplines, and that illustrates to senior business management in all industries how to create a human-technological partnership that is the hallmark of the cybercorp. Martin’s analyses and interpretations are relevant, authoritative, and original, and he has presented a model for management success that is both provocative and practical.