The Granularity of Growth
IN THIS SUMMARY
It is undeniable that companies need growth to continue to thrive in today’s marketplace. The question that lingers in the minds of many organizational leaders – particularly those representing large companies – is where this growth will come from and how it can be achieved.
In The Granularity of Growth, authors Viguerie, Smit, and Baghai argue that organizational leaders need to adopt a granular, rather than broad-based, approach to addressing growth. Using the results from a quantitative analysis of nearly 500 large companies, the authors encourage readers to consider their ambition for growth, chart a direction for growth, and ultimately design an architecture to support growth.
Although individuals often assume that entire industries are characterized by growth (e.g., pharmaceuticals), research suggests this notion is a fallacy. The authors propose six levels of granularity and use research to demonstrate the benefits of focusing on levels that are more fine-grained than that of the industry level.