Grabbing Lightning

Grabbing Lightning

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O'Connor, Gina C. John Wiley & Sons, Inc., 2008 Audio summary available
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IN THIS SUMMARY

Innovation—pioneering new ways of thinking and developing improved processes and products—is critical to business success. What is particularly needed is “breakthrough,” or radical, innovation—that which offers wholly new benefits and has high impact on the firm in terms of expansion and, ultimately, increased profits. The authors of Grabbing Lightning contend that breakthrough innovation (BI) must be a strategic corporate priority, part of both the heart and soul of a company. By studying a broad range of companies, the authors have uncovered the secrets of how to increase an organization’s ability to promote sustainable BI.