Got Your Attention?

Got Your Attention?

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Horn, Sam Berrett-Koehler Publishers, Inc., 2015 Audio summary available
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IN THIS SUMMARY

Contemporary culture is more impatient, distracted, and disconnected than ever before. In Got Your Attention?, Sam Horn demonstrates how to earn the attention and trust of coworkers, decision makers, or potential clients. Success simply requires updated persuasion, communication, and positioning techniques that are rooted in making genuine connections with other people. This can all be accomplished with Horn’s INTRIGUE approach.