Good Idea. Now What?

Good Idea. Now What?

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Lee, Charles T. John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

In Good Idea. Now What?, Charles T. Lee insightfully deconstructs the biology of ideas, from conception to fruition. He uses a kaleidoscope of perspectives to examine the life cycle of an idea, including a thorough discussion of the different elements and dynamics that impact the ultimate realization or failure of a concept. Lee emphasizes that innovation is less about daydreaming and more about the preparation required for the sustainable development of ideas. Creativity is dependent on both methods and mindsets. Lee also makes several critical observations and recommendations about moving good ideas from the developmental stage to full implementation as great products, services, or social mediums.