Good Company

Good Company

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Bassi, Laurie | Frauenheim, Ed | McMurrer, Dan | Costello, Larry Berrett-Koehler Publishers, Inc., 2011 Audio summary available
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IN THIS SUMMARY

More and more consumers today want to do business with companies that treat employees, customers, and communities in a fair way. This movement is being driven by a variety of economic, social, and political forces. In Good Company, Laurie Bassi, Ed Frauenheim, Dan McMurrer, and Larry Costello describe how organizations are broadening the definition of “good” to include worthy and ethical behavior, instead of satisfactory financial performance alone. They suggest that in the future companies cannot be great unless they are first and foremost good.