Good for Business

Good for Business

Share

Benett, Andrew | Gobhai, Cavas | Reilly, Ann O. | Welch, Greg Palgrave Macmillan, 2009 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

After decades marked by the misdeeds of businesses—from Enron to the BP oil spill—consumers have lost confidence in big businesses. However, companies have an opportunity to regain that confidence, and the support of consumers, by becoming more human-centered. These Conscious Corporations will prosper by doing right by the public, connecting with consumers on an emotional level, and setting an example as global citizens. In Good for Business, authors Andrew Benett, Cavas Gobhai, Ann O’Reilly, and Greg Welch examine how to reinvent a corporation as a brand of the future. They list the qualities future leaders will require, outline how companies can keep talent engaged, and examine the importance of communicating with consumers in today’s world.