Going Social

Going Social

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Goldman, Jeremy AMACOM, 2013 Audio summary available
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IN THIS SUMMARY

In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers practical advice about how businesses, both large and small, can strategically take advantage of the many benefits available through social media platforms. Goldman also explores the potential drawbacks of using these channels, advising business to strike a balance between being proactive and proceeding with caution. Additionally, he offers insight from his own career in social marketing and communications, as well as real-world examples from other industry experts.