For God, Country and Coca-Cola
IN THIS SUMMARY
This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals much about the development of business in this century, as well as the world’s most famous secret formula. Pendergrast captures the reality that Coca-Cola is a symbol-recognized all over the globe-of 21st century America. This work contains everything you ever wanted to know about the company that grew up with America; how it shaped each era and was shaped by it; and how the product helped change consumption patterns as well as attitudes toward work, leisure, advertising, sex, family, and patriotism.