Go Mobile

Go Mobile

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Hopkins, Jeanne | Turner, Jamie John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

In Go Mobile, Jeanne Hopkins and Jamie Turner offer insights into the relatively new world of mobile marketing. While it can seem daunting to learn about apps, 2D codes, and location-based marketing, these mobile terms are actually not difficult to understand and can be easily implemented in most businesses’ marketing plans. The authors break down the technology associated with mobile marketing and give step-by-step plans that any marketing team or small business can quickly implement.