Global Literacies

Global Literacies

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Rosen, Robert | Digh, Patricia | Singer, Marshall | Phillips, Carl Simon & Schuster, 2000
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IN THIS SUMMARY

Because international exposure and experience are more vital to business success than ever, globally literate leaders, who can effectively work across the many cultural barriers that threaten to divide the world, are needed more than ever. As companies deal with an ever-increasing number of culturally diverse customers, markets, employees, shareholders, partners, and communities, only those who realize that cultural differences are a resource to be fully utilized will survive. Unfortunately, there is an abysmal lack of this kind of leadership. Global Literacies presents a comprehensive analysis of a wide-ranging study of global leaders and their world-class companies, producing what the authors call "the first model of the ‘global leadership universals" critical for world-class excellence. The result is practical real-world picture of how globally literate leaders successfully address their fundamental business concerns in culturally unique ways.