Global Corporate Alliances and the Competitive Edge

Global Corporate Alliances and the Competitive Edge

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Starr, Martin K.1,2 Quorum Books, 1992
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IN THIS SUMMARY

Present-day companies are under great pressure to adapt to the evolving competitive scenarios. In Global, Starr addresses former successful firms that must now address the problems of growing old and slowing down in a fast-paced dynamic environment. Thus, this work provides a greater understanding of the existing management system, in addition to, a methodology on how to develop alliances, rather than competition, with corporations elsewhere. Starr promotes strategic time-based advantages that afford long-term survival in a rapidly changing global environment. In this way alliance making can provide a way around the inhibitions of traditional systems.