Glass Jaw

Glass Jaw

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Dezenhall, Eric Hachette Book Group, 2014 Audio summary available
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IN THIS SUMMARY

The first two decades of the 21st century have been a Golden Age for gossips, blackmailers, and bullies. In Glass Jaw, crisis manager Eric Dezenhall investigates why people and institutions once thought to be virtually unassailable are now vulnerable to reputational assault. The speed with which toxic news and gossip spreads on the Internet makes it far more favorable to those attacking reputations than to those working to defend them. Consequently, targets of such attacks should have limited expectations when deciding when and how to respond. In other words, they must “redefine what it means to win.”