Getting Innovation Right

Getting Innovation Right

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Kahan, Seth Jossey-Bass, 2013 Audio summary available
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IN THIS SUMMARY

In Getting Innovation Right, executive strategy consultant Seth Kahan refutes the conventional perception of innovation as a hit-or-miss, freewheeling endeavor. From his years of experience working with more than 100 leaders and organizations, Kahan has developed seven key activities that prove extraordinary innovation can be systematically facilitated. Getting Innovation Right breaks down these key activities to help leaders understand that true innovation is about success. Any innovative effort that does not generate a market desire for new products and services, or stimulate corporate profit and growth, is a waste of time and resources.