Getting China and India Right

Very few CEOs and senior executives truly grasp “the magnitude and pace of change and the multifaceted nature” of the emerging economies of the world. The rise of China and India is a “game-changing phenomenon” and companies that do not have solid strategies for these rapidly-growing economies are not just leaving money on the table, but risking severe threats to their existence in as little as ten years. Anil K. Gupta and Haiyan Wang note that “being present in China and India is not the same thing as getting China and India right.” Getting China and India Right analyzes the changing realities of the world economy and suggests basic strategies to take advantage of the phenomenal growth of the economies and markets in the world’s two most populous countries.