Getting Better with Age

Getting Better with Age

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Hubbell, Peter LID Publishing Inc., 2015
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IN THIS SUMMARY

In American marketing, there is a bias toward the new and the young. That bias is demonstrated by the fact that most ads are designed to reach people aged 18 to 49. However, demographic changes suggest marketers and consumer companies should tap into the aging market. In Getting Better with Age, longtime marketer Peter Hubbell looks at how aging has changed in the United States and how the Baby Boomers have redefined aging. By learning to think differently about aging, marketers can find out how to tap into what could be the next big emerging market.