Getting to Like

Getting to Like

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Goldman, Jeremy | Zagat, Ali B. The Career Press, Inc., 2016 Audio summary available
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IN THIS SUMMARY

In Getting to Like, Jeremy Goldman and Ali B. Zagat encourage people to define themselves in terms of the brands they construct, which are built on their own solid reputations. Therefore, both writers share personal stories mixed with case studies about how contemporary entrepreneurs have risen to brand success. They also provide detailed steps for creating and sustaining effective brands that are designed to showcase a businessperson’s talents while meeting the market’s needs with integrity.