Game-Based Marketing

On today’s demanding advertising scene, grabbing and keeping consumers’ attention, or loyalty, is key to ensuring a brand’s success. In Game-Based Marketing, Gabe Zichermann and Joselin Linder show marketers how to build this loyalty using the time honored tradition of introducing game mechanics into ad campaigns. In today’s culture of social connectedness, growing technology, and increased options for game play, the room for growth in such promotions is almost limitless.