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Anderson, Chris Hyperion Books, 2009 Audio summary available
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The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on the Internet more than ever before. According to Chris Anderson in Free, as costs for online products plummet, traditional economics do not make sense for digital manufacturers any longer. Offering goods for free is no longer simply just a marketing gimmick or something consumers have to pay for in another way; free is rapidly becoming a way to turn an actual profit, whether monetary or nonmonetary.