Franchise: Freedom or Fantasy?
IN THIS SUMMARY
We are in the midst of a worldwide economic shift. Thousands of people are losing their jobs every day. Many have experienced successful business careers, but now their employers are dumping them. Those who have lost their jobs may be shell-shocked, but many will have a relatively soft landing: a corporate buyout, an early retirement package, or a pension. Having a bundle of cash to cushion the shock is certainly better than wondering how you are going to cover next month's mortgage payment. But, that cash can do some real damage to you depending on your state of mind. For many, buying a franchise after a bad work experience is a little bit like a rebound romance. You've been unexpectedly jilted. Your confidence is shaken. To distract yourself, you start Googling and clicking, and before you know it, you're a franchisee. You're still hurting from what happened in your job as you embark on something that will test your limits as nothing has before. You are not running toward something as much as running away from something-the pain of losing what you had before. And, it's just a matter of time before you can't run fast enough or far enough to get away from yourself.