The Fourth Wave

The Fourth Wave

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Maynard Jr., Herman Bryant | Mehrtens, Susan E. Berrett-Koehler Publishers, 1993
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IN THIS SUMMARY

Seven important trends underlie the emergence of a new worldview- a shift in consciousness, disenchantment with scientism, new inner sources of authority and power, a respiritualization of society, a decline in materialism, the spreading of political and economic democratization, and a movement beyond nationality. According to the authors, these growing trends signal the emergence of a Fourth Wave. In The Third Wave, Alvin Toffler advanced the theory that history is a succession of rolling waves of change: The First Wave, the spread of agriculture and the Second Wave, industrialization are converging into a new post industrial Third Wave, currently gathering force among modern industrial nations. The traditional, culturally approved way of viewing reality is being reevaluated and is presenting global society with a multifaceted challenge to the values and priorities of the Second Wave culture. This has fostered turmoil and tensions as those who wish to maintain the status quo come into conflict with those who are committed to radical change. Eventually, the unavoidable force of the Third Wave will lead to social transformation. This transformation will, however, be hastened by looking ahead to the Fourth Wave. In the Fourth Wave people will tap into the full range of human cognitive and perceptual abilities, including some not yet known. The shift to a leadership role for business in this Fourth Wave can be made through "thinking globally while acting locally." Key is a global perspective that extends beyond the traditional and includes a sense of responsibility for the whole planet.