Flat World Navigation

Flat World Navigation

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McDonald, Kim Chandler Kogan Page Limited, 2015 Audio summary available
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IN THIS SUMMARY

In Flat World Navigation, Kim Chandler McDonald offers strategies for businesses of all sizes to flourish in what can be a confusing new global environment. This new “flat world” presents many opportunities for organizations, including the ability to capitalize on the use of social media to promote brands, connect with customers, and seek out new and unique business propositions.