First in Thirst

First in Thirst

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Rovell, Darren Amacom, 2005
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IN THIS SUMMARY

Gatorade has conquered all its rivals and has ruled the sport-drink industry since its creation more than 40 years ago. If you need proof of this, all you have to do is visit any sporting event in the country. You will see Gatorade whether you are watching amateurs or pros. You will spot numerous athletes carrying them around in their colorful bottles or lining up to grab a cup from bright orange coolers. Simply put, Gatorade is the sports drink of choice and it is everywhere. Join sports business reporter and author Darren Rovell as he uncovers everything that led to the success of Gatorade. Find out Gatorade's enthralling story and the nine business rules that have helped Gatorade grow to be the giant that it is today.