Fearless Referrals

Fearless Referrals

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Anderson, Matt The McGraw-Hill Companies, Inc., 2012 Audio summary available
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IN THIS SUMMARY

Quality customer referrals may be one of the most valuable forms of marketing for any business, but mastering the art of asking for referrals is daunting for many people. For some, asking for and managing referrals seems time consuming. For others, the prospect of asking for a referral provokes anxiety and fear of rejection. In Fearless Referrals, Matt Anderson shows how to consistently secure higher-quality referrals by providing sample phrases that work, powerful fear-killing techniques, and proven referral-gathering methods. With Anderson’s advice, anyone can learn to overcome the fear of rejection, develop a six-step system to make others comfortable, and create relationships that foster future referrals.