The Facebook Effect

The Facebook Effect

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Kirkpatrick, David Simon & Schuster Paperbacks, 2010
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IN THIS SUMMARY

In The Facebook Effect, David Kirkpatrick delves into the life of entrepreneur Mark Zuckerberg and explores how he created a company that has forever changed the way the world uses the Internet. Started in Zuckerberg’s Harvard University dorm room, Facebook is now both a “utility” and “platform” that enables global connections, the sharing of massive amounts of information, and the electronic enhancement of people’s real life relationships. Facebook can lead to either positive or negative experiences, but it undeniably affects the tenor of the lives of its millions of users. The Facebook Effect follows Zuckerberg as he becomes a reluctant CEO and stubbornly maintains the company’s integrity and vision through years of incredible growth and success.