The Experience Effect
IN THIS SUMMARY
Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors come together to make a unique emotional connection with consumers, the consumers feel that the experience has added value to their lives.
Marketer Jim Joseph calls this unique situation the “experience effect,” and in The Experience Effect, he demonstrates how businesses can create these consistent, powerful experiences for their customers and reap the rewards. Planning a consistent, tailored brand experience designed for a specific medium is the key to creating he experience effect, and Joseph explains how to build an experience that works for the customer, and then deliver that experience every time.