Exceeding Customer Expectations
IN THIS SUMMARY
From an initial investment of $100,000 and just seven cars, Enterprise Rent-A-Car has slowly, quietly grown into the largest and most successful car rental company in America. It took fifty years, some thoughtful strategic choices, and more than a few hard knocks, but today, Enterprise is a $9 billion dollar global powerhouse with more than 62,000 employees, 7,000 locations and a combined rental and leasing fleet of more than 800,000 vehicles. In his book, Exceeding Customer Expectations, author Kirk Kazanjian tells the story of the company’s rise to the top and translates its best practices into practical advice for turning a family business into a global market leader.