Everything I Know About Marketing I Learned from Google

Everything I Know About Marketing I Learned from Google

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Goldman, Aaron McGraw-Hill, 2011 Audio summary available
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Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of them do not understand the nuances of how Google performs searches or how the data produced by the searches can be employed to match consumers with products. In Everything I Know about Marketing I Learned from Google, Internet marketing veteran Aaron Goldman helps readers understand how people use Google, the opportunities in which consumers are most susceptible to marketing, and the proper use of keywords and other techniques that can help entrepreneurs use Google to their advantage.