Event Planning and Management

Event Planning and Management

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Dowson, Ruth | Bassett, David Kogan Page Limited, 2015
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IN THIS SUMMARY

In Event Planning and Management, Ruth Dowson and David Bassett share the knowledge they gleaned from years of experience and numerous case studies analyzing the event planning industry. They explain how the job of a professional planner is both creative and logistically challenging, as it requires strong cooperation and communication with a wide range of clients, venues, and suppliers. They also present the key models, theories, and insights to stage any type of event, ranging from large corporate retreats to sports tournament to music festivals.