The Essential Social Media Marketing Handbook

The Essential Social Media Marketing Handbook

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Martin, Gail Z. The Career Press, Inc., 2017
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IN THIS SUMMARY

Social media has changed the business world forever. To remain profitable, professionals must learn how to use constantly evolving social platforms to maximize their brands. In The Essential Social Media Marketing Handbook, Gail Z. Martin illustrates how to create a social media plan and platform that attracts ideal clients. Professionals learn how to harness the power of social media to build their brands, expand their influence, increase their credibility, and maximize their profit-making potential.