Escape Velocity

Escape Velocity

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Moore, Geoffrey A. Harper Business, 2013 Audio summary available
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IN THIS SUMMARY

In today’s business world, globalization is a reality that cannot be ignored. Yet, it is difficult for companies to react to the rapid changes that globalization has presented. Operating plans that organizations have developed in the past create a sort of inertia that makes it challenging to act quickly and change course. In Escape Velocity, Geoffrey A. Moore suggests that it is possible for companies to respond to the disruptive market conditions that globalization and other secular changes present. He recommends engaging in a series of highly structured conversations related to vision, strategy, and execution. These dialogues enable companies to view future opportunities in a new way and to allocate company resources to support these opportunities.