Entrepreneurship for the Rest of Us

Entrepreneurship for the Rest of Us

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Brown, Paul B. Bibliomotion, Inc., 2015 Audio summary available
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IN THIS SUMMARY

The madcap, fiendishly dedicated entrepreneur has long been a vaunted figure in American mythology. However, successful entrepreneurs tend to follow a different (and much more accessible) set of patterns. In Entrepreneurship for the Rest of Us, Paul B. Brown lays out a blueprint for entrepreneurial success that everyone can follow. His mantra for the aspiring entrepreneur is "Act. Learn. Build. Repeat." He extrapolates on this simple motto to cover topics such as how to market successfully, how to discover what people really need, how to manage a growing company, and how to deal with fear. Brown provides a simple yet effective framework for approaching entrepreneurial efforts.