Engaging the Hearts and Minds of All Your Employees

Engaging the Hearts and Minds of All Your Employees

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Colan, Lee J. McGraw-Hill, 2009
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When employees are fully engaged, they deliver passionate performance, a strong, sustained intellectual and emotional attachment to their work. Passionate performance creates a wall of differentiation between a firm and its competitors. The way passionate performance is ignited in a team is as unique as that team’s culture. It is about passion and performance. Engaged employees are more likely to stay, perform at high levels, influence others, promote the organization to outsiders, and deliver excellent customer service. Hiring effectively is necessary, but it is not enough to build an engaged team. In Engaging the Hearts and Minds of all Your Employees, author Lee J. Colan, Ph.D. presents a step-by-step guide to engaging employees. By meeting six basic needs of employees, employers can engage their employees, ignite passionate performance, and optimize the customer value chain.

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